CRM software is a type of customer relationship program that helps you track customer data, streamline customer interaction, automate your sales, track leads, and market your company. The best CRM systems of 2017 provide you with a wide range of benefits that make them absolutely essential for your business. However, there are dozens, if not hundreds, of possible choices to make.
That’s why we are going to highlight the six best CRM systems on the market today. Each mini-review will highlight the features and the benefits of each program to give you a comprehensive understanding of them. By the time you are done, you’ll know which program is right for you.
The Six Best CRM Systems to Consider for Your Business Needs
Read through our short and detailed reviews to get an idea of which of these are the best CRM systems for your professional needs. Honestly, any of them would make a great choice for most businesses. However, finding one with the unique features you want is a smart step.
1. Marketing 360
Many people believe that this program tops the list of best CRM systems on the market. Marketing 360 is a great choice for a team that has a lot of leads and customers to track. Marketing companies in particular benefit from this program as it lets you create custom marketing groups, new contact information, and provides mobile access.
As a result, we think that this program is best for someone who is constantly on the go with their business. The mobile application is easy to use, simple to understand, and diverse enough for a broad range of businesses. Anyone who works in the competitive and high-energy field of marketing should consider this as one of the best CRM systems for their needs.
What makes Salesforce one of the best CRM systems? The answer is adaptability. You can scale it up or down to whatever level you want. For example, you can add just a few contacts or apps to your list or upgrade it to include thousands. You can also tap into customer insights by using its customer interaction capabilities to speak directly to your clients.
Salesforce is an excellent choice for companies that are going through rapid and somewhat unexpected growth. That’s because you can add apps and other modules as you need them. These apps and modules are usually available at a relatively low price.
3. HubSpot CRM
HubSpot CRM is one of the best CRM systems for companies that have a relatively small workforce of about 10 to 1,000 employees. One of its major benefits is that it is free. It also automatically keeps track of all of your customer interactions and carefully follows over 13 million different companies to give you an insight into their challenges and successes.
We suggest this as a program for a small company that is looking to make it into the big leagues. Small technology development companies usually do quite well with this program. We also find that startups focused on fast and efficient services need a program like this to track the activities of their employees and customers.
Those who work in a sales business should consider this one of the best CRM systems for their needs. That’s because it is designed to track all of your sales information in one simple and comprehensive program. It lets you add thousands of contacts to your list, track their sales and purchases, focus your teams on areas where they’ve been successful, and branch out to other businesses in your area.
The sales-oriented nature of Pipedrive means it has a lot of streamlined features that may not appeal to those who work in a more static or slower environment. However, its array of features and its ease of use make it an excellent choice for anyone who wants to track their sales easily and stay ahead of their competition without much fuss.
5. NetSuite CRM+
NetSuite CRM+ is designed to track your accounting, e-commerce needs, warehousing, shipping, customer satisfaction, and retention rates. It is one of the most comprehensive programs on this list and one of the most expensive. Users who purchase it may find that it is difficult to learn and master. This may turn them off from trusting it at first.
However, those who master it find it is the best CRM systems for a total and comprehensive customer-focused experience. The broad nature of its apps and modules make it an excellent choice for someone who has an active business that involves a lot of shipping and constant interaction with old and new customers.
Last, but not least, on this list of the best CRM systems for 2017 is Insightly. While it has many of the same features outlined in other programs, its standout concept is its integration with various forms of email. For example, you can link it to Gmail, Office 365, MailChimp, Hotmail, Yahoo Mail, and many others. This connectivity creates a total business contact system that everyone can use.
As a result, we think it is particularly an excellent choice for a business that requires multiple dealers to make a sale. It helps to create a comprehensive contact list that everyone can use without having to find an elusive note or listing in a phone book. Beyond that, it also helps to streamline your business by getting everyone on the same page with your contact information.
As you can see, the best CRM systems will vary depending on your unique needs as a business. Some will help automate your sales more efficiently than others. However, others may have better customer-tracking programs. Make sure to understand these plans before making a purchase.
Do you have any experience with these systems and have an opinion you’d like to share? We want to hear what you have to say! Drop a line below or feel free to contact us. Also, make sure to share this article so that your friends and business partners can learn more about the best CRM systems on the market today.