Agile marketing rests at the summit of all the marketing techniques developed by the information technology industry. IT marketing teams seek to fulfill customer orders quickly and accurately. They have risen to levels of efficiency never seen before in modern business. They can deliver products on a weekly cycle. Also, they can react to changes in the supply chain in real time and adapt to new conditions. And they can do all these things with greater speed than any other type of marketing team ever before assembled. This technique is known as agile marketing, and one can apply it far beyond the world of IT.
What Is Agile Marketing?
The focus of agile marketing is the consumer. This is distinct from most marketing efforts that center around producing a product and marketing it. Instead, this form of marketing is based on a few common sense business principles and one innovative but common piece of technology. That piece of technology is the whiteboard. Whether this refers to a literal physical whiteboard or a computer application programmed exactly for that effect, all agile marketing teams have a single document. And they use it as a source for all their actions.
This document identifies and marks out important issues. Also, it plans action items. You can find all the foundational information in this document. They also emphasize constant communication with the clientele and instant reaction to their needs. Their team of marketers will identify the core competencies of their host business and communicate them directly to their clients, letting the clients choose from a sort of menu.
Finally, the last principle of agile marketing is the focus. One must disregard intrusive ideas from outside the customer-client relationship. Specialists discourage you from focusing on distracting tasks and unnecessary side trips.
How Is This Different from Traditional Marketing?
Traditional marketing takes the products that a business makes and shops them around to customers that may be interested. Agile marketing rethinks that relationship. Instead of trying to find customers to fit a product, they interface directly with their customers and determine what they need. This transforms the customer-client relationship. Also, it allows businesses to respond to events on a time scale of weeks, not months.
Agile Marketing and Business Resiliency
Business resiliency is the measure of how a firm reacts to adverse events and recovers from the extrusion of misfortune. No matter whether the disaster is large or small, local or global, there are few business techniques more adept at reestablishing customer relations and preserving workflow than agile marketing. This increases business resiliency through several dimensions.
Agile marketing techniques reinforce a business and keep its profit structure robust. Nothing can be more useful to business resilience than a business that is performing well. Profit is the lifeblood of a commercial enterprise, and there are few problems stronger than a steady profit stream. Agile marketing protects the business and reinforces business resilience. It does this by letting the business replenish their customer pool when they need to.
The same skills that tailor the specifics of the business to the customer can help adapt the customers to the exigencies of the new situation. As they reestablish contact with old clients under new conditions, the agile marketing team becomes invaluable in fueling recovery and directing priorities.
Agile Marketing and Disaster Recovery
This marketing technique truly shines during disasters and disruptive events. The ability to maintain focus and communicate essential tasks is invaluable to disaster recovery. They will have the ability to tell the recovery team exactly what the customer wants from the host company when they want it, and what they are willing to accept during the disaster recovery phase.
Agile marketing lets you think quickly and adapt to conditions on the ground. If part of your supply chain is broken, then your team can reestablish it elsewhere. Also, they can communicate directly with the production team. This way, they know what can be accomplished and what it will cost. Moreover, they will talk to the customers.
This is a great and effective strategy when it comes to working out different products and services that will fulfill clients’ needs. As the supporting business reforms and heals, the agile marketing team remains a flexible link between the client and the creator. They can inform their host company what their clients need. Also, they can work with the client to keep them satisfied until the company has completely recovered from the disaster.
Narrow Focus on Agile Marketing
One of the most powerful concepts associated with this is the ability to narrow Focus to one task. Employees discard or set aside for later certain issues outside the project’s scope. Once specialists take care of this aspect, the agile marketing team helps to point the way to what is truly essential. As each member of the agile marketing team shares core competencies, they will be able to communicate with their host business in more ways without losing sight of the essential tasks.
Most importantly, the whiteboard concept allows other people to step into the flow of a job marketing and see what is needed. Whiteboards provide a central location upon which all can meet and agree. These concepts are much easier to share between the company and the customers. This is due to the fact that all those involved know them. Moreover, one can check or verify them anytime they want.
Preservation of Workflow During a Disruptive Event
Workflow represents the tasks that a business carries out to satisfy their customers and preserve their Profit Stream. Since agile marketing makes it easier to stay in contact with these customers and to determine their precise needs, it becomes a simpler task to tailor the workflow to address the profit stream directly.
If there is no interruption in profits and no non-essential tasks to carry out because the agile marketing team refused them, then a business that has experienced a disaster or traumatic event will find it more easy to bounce back. The parts of the work that are core to the business model will be preserved and emphasized. Also, a disaster may even have the secondary byproducts of removing distractions.
Agile marketing concepts are tried and true; they simply exist in a new framework. You can adopt these business practices wholesale or in pieces. Simply study some of the documentation, marketing tutorials and many lectures that describe this new marketing technique. Identifying the principles that work best for you and your company. Your business resilience will increase remarkably, and your profits may be as well.