As we continue to follow ongoing developments in the disaster recovery efforts in Haiti, we are finding that Twitter was often the most reliable way to pass on information between those who have the potential to deliver relief to individuals most in need. In many disaster areas, internet access can be weak and sporadic at best. So when you could get an internet signal, communicating in short bursts becomes the most efficient way to send a message on the internet.
We believe that more awareness and understanding of Twitter is needed by our business continuity, crisis management and disaster planning teams, and, often that may mean planning for the use of Twitter as another channel of communications in their disaster recovery as well as readiness and preparedness plans.
We realize, in some cases, that even Twitter can have some downside issues to be addressed and we certainly are not suggesting that we avoid those issues at all. However, when we see something that clearly exemplifies the benefits gained from Twitter, we want to bring that to the attention so that our business continuity planners remain in touch with this powerful tool that is constantly teaching people the power that information carries in these disaster recovery situations, and, how Twitter has the amazing ability to empower individuals to deliver and receive that information when and wherever it is needed most.
Therefore, we highly recommend reading a recent article, written by Jesse Stanchak, posted on the Smart Blog on Social Media website and entitled “Live from Social Media Week: How Twitter Saved Lives in Haiti”.
Click here to view the entire article.