This observation should matter to most of our readers because most of our comments on this topic seem to indicate that at the end of the day, social media is about people, not technology.
The value of social media also does not come from social software or from just having a well-designed and Google-aligned website.
Its value stems from how business leaders, from senior executives to managers, use the social media dynamics to foster new collaborative activity leading to improved and value-added business performance.
What Bradley and McDonald stress in their article is the fact that “…leadership attitudes, and the organizational culture they spawn, are critical to social media success. They are among a company’s most fundamental social media assets — or liabilities.”
How does your organization treat social media relative to the running of their business on a day to day basis? Perhaps, your organization’s management attitude toward social media matches one of the six basic categories outlined in the Bradley/McDonald article.
Here are the six basic categories that business leader attitudes toward social media fall into: Folly, Fearful, Flippant, Formulating, Forging, and Fusing.
Be sure to also have you and/or someone in management from you organization take the Social Readiness Assessment offered by the Gartner group.
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If applicable, please pass this information along to those risk management, business continuity or PS-Prep strategy planning team members in your organization.