In past postings on this website, our staff has tried to remind our readers that according to the Insurance Information Institute managed surveys and research – up to 40% of businesses affected by a natural or man-made disaster never reopen.  Hopefully, by reading and following the information provided by this website, this percentage of businesses unable to survive such disasters will be reduced over time.

Whatever your company does to reduce not only the impacts of threats to your organization but also, if and when such a disaster occurs – a reduction of recovery time to bring back an organization’s time to full recovery of services or production levels to that organization, being aware of how, when and where you can get vital information and assistance in your efforts can mean the difference between surviving and not surviving.

To that very point, the Federal Emergency Management Agency (FEMA) and the American Red Cross, announced today the launch of new public service advertisements (PSA’s) on behalf of Ready Business.  This new campaign begs the question “Where will a disaster leave your business?”

As Darryl Madden, Director, Ready Campaign states, “The PSAs direct consumers to the http://www.ready.gov/business/, which provides a link to the free Red Cross Ready Rating business preparedness assessment tool. This online tool provides business owners with a clear picture of the preparedness level of their business and what further steps they need to take to get their business ready. With an emergency plan in place, businesses can better adapt, recover and stay in control.”

Please click here for a preview of the new PSAs, and, if applicable, pass this information along to those business continuity, risk management, disaster recovery or even PS-Prep strategy planning teams in your organization.

This website supports and recommends the ready.gov as a great resource of information to assist small businesses, as well as an important part of every busines continuity planning team’s reference library list of resources.

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