In many postings on this website we have discussed and role and impact that social media plays in so many parts of our lives – and especially so in the area of disaster preparedness and recovery. 

Our staff came across a recent article written by John Orlando, Program Director for MS in Business Continuity Management from Norwich University, and posted on the Continuity Insights website.

One of the reasons this article was selected to be shared with our readership had to do with the position statement established by Mr. Orlando and stated by him as “…the business continuity community is generally not very involved in using the collective knowledge of the public to direct response and save lives.” 

Mr. Orlando goes on to also state that “….this is due to widespread lack of understanding within the continuity community about what social media is and how it has been used. Countless articles cajole business continuity practitioners to develop a “social media strategy” by adding Twitter or RSS feeds to their crisis communication plans. But that is not a social media strategy. Social media is not a channel for pushing information out to the public. Social media involves pulling information and resources from the public. It starts by listening, not talking, and it is revolutionizing disaster response.” 

This premise by Mr. Orlando sets the tone — for his argument throughout the rest of the article — that the business continuity community needs to get more on board with the power of “the social media strategy” and the internet. 

While associated with the Norwich University, our staff believes that Mr. Orlando’s article speaks to the global business continuity community.  

Click here to read the full article. 

Please share your thoughts, comments and whether or not you agree with Mr. Orlando’s position on this controversial topic. 

Also, if applicable, please share this information with those business continuity, risk management, data network security, crisis management and disaster preparedness and recovery team members in your organization.

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